The best landing page builders to Increase Conversions

The best landing page builders to Increase Conversions

The best landing page builders to Increase Conversions for most businesses is definitely “Unbounce” and “Instapage”.


Marketing today is all about generating targeted leads and make your visitors act, and thus generate sales.


Landing pages are essential tools designed specifically to generate leads and increase dedicated traffic and conversions.


For landing pages to be effective, you can create different landing pages for each of your offerings or use different landing pages to target different kinds of customers.


Further, you need to have a strong “Call-To-Action” option to reduce your website’s bounce rate.


The best landing page builder is the one that is easy to use, has predesigned templates, can effortlessly integrate with your email marketing campaigns, and obviously, be affordable.


Choosing the best landing page builder is vital.


The primary objective of the landing page should be to drive people to your site and then make sure they take action on the page.


There are plenty of landing page builders with which you can quickly set up your landing page.


So, to find the best landing page builder, you should not only look out for custom landing pages with forms, images, and funnels but for other factors too.


Some of these factors are:

  • Track engagement analytics and reporting
  • Ease-of-use
  • Template designs
  • Built-in Pop- Up tools
  • Number of landing pages
  • Third-party integrations
  • Integrated A/B testing
  • Automation tools
  • Multiple user accounts
  • Pricing
  • Live customer support
  • Free Trial


If you’re not sure where to start with your landing page hunt, here’s a list of the 7 best landing page builders that can help you create a highly converting and professionally designed landing page.


Top 7 best landing page builders to Increase Conversions



The Best landing page builders: Review

1. Unbounce


Best dedicated landing page builders
  • 100+ professional templates
  • Drag-and-drop editor
  • AMP mobile-responsive
  • WordPress integration
  • Easy email and CRM integration
  • Analytics tools
  • Good A/B testing features
  • Option to add maps
  • Dynamic keyword insertion
  • Sticky headers and popups
  • Price starts at $79 per month
  • Offers 14-day free trial


Unbounce is our top-rated landing page builder for improving post-click conversion rates as well as for quickly launching campaigns.

Unbounce offers website popups, “coming soon” pages, and sticky bars in addition to landing pages.


All of this with a particular emphasis on assisting users to quickly take action on a page, with additional opportunity for a visitor to submit their email.


It also has a simple user interface with a drag-and-drop editor and is highly optimized for AMP mobile pages.

It can also be easily integrated with other CRM and analytics tools. In addition, it has a Dynamic text replacement option for all of your SEM campaigns.

Its AI-enabled templates Look very professional and integrate easily with WordPress, MailChimp, AWeber, and other services.

Like the Sound of Unbounce So Far?

Easy setup, solid features & economical - a Winning choice


When brands like the New York Times, Vimeo, and New Balance fall back on Unbounce as their best landing page software tool, you should as well. Keep in mind that they do convert!

Unbounce offers three options: Essential Plan costs $79 per month, Premium plan is for $159 per month, and its most expensive Enterprise plan, costs $399 per month.

2. Instapage


Landing Page Builder with the best user interface
  • 200+ professional templates
  • 5000+ web fonts
  • Drag-and-drop editor
  • Robust conversion & traffic analytics
  • Easy integration with Google Analytics & social platforms
  • Easy email and CRM integration
  • Unlimited A/B testing (at higher pricing tiers)
  • Real-Time On-Page Collaboration
  • Built-in Heatmaps
  • Dynamic keyword insertion
  • Offers 14-day free trial


Instapage is a powerful tool. It’s a simple “drag and drop” landing page builder that works with your existing platforms and produces pixel-perfect sites.

Instapage has over 200 customizable themes that cover practically every industry and niche.

It allows you to completely customize pages and integrates directly with WordPress.

It only takes a few minutes to set up and design a page using its user-friendly plugins.


Its customizable editor, heatmaps, and other analytical capabilities will certainly increase your lead generation.


A/B testing is an option, as is the provision for “lead list export.”

On the negative side, Instapage is quite pricey, but it’s loaded with features.

The “Core plan” costs $399 per month, while the “Enterprise plan” costs $999 per month. It is highly recommended that you must utilize its 14 Day free plan to feel the power of the tool.

Interested in Instapage?

You’ve got good taste! We love Instapage’s clean templates and its solid features.

3. Hubspot


Best for value for money
  • Easy to use Templates
  • Option to add videos, tracking code, etc
  • Content creation tools
  • Easy email and CRM integration
  • Offers list segmentation
  • AMP mobile-responsive
  • Offers Good A/B testing features
  • Options for live chat, pop-up forms, conversational bots, etc
  • Good customer support
  • Price starts at $50 per month


Are you looking for an all-in-one marketing solution that can help you with anything you’ll ever need?

Are you looking for a solution that can handle everything from CRM to email marketing?

Say welcome to HubSpot!

HubSpot is the place to go if you’re looking for a new way to market

It’s one of the most effective platforms for managing landing pages, CRM, email marketing, and much more.


You’ll get tools for blogging and content creation, as well as SEO and content strategy development.


Hubspot’s suite of other sophisticated products can be seamlessly linked with the landing page builder’s features.

You will find simple-to-use templates, forms, fantastic page designs, and WordPress plugins.

Is HubSpot Your Favorite So Far?

This is a great option if you want the best without having to spend too much.


The landing page tool, coupled with the clever content and CTAs, is a great plus, and the price is low enough to make this a worthwhile trial.

HubSpot offers three pricing options. $50/month for the starter plan, $800/month for the professional plan, and $3,200/month for the enterprise plan

4. Leadpages


Best Landing Page Builder on budget
  • 160+ professional templates
  • 40+ Builder tools
  • Drag-and-drop builder
  • Plugins for form creation and page design
  • Easily integrate with WordPress
  • Unlimited Mobile-Responsive Pages
  • A/B testing
  • Coming soon pages
  • Easy integration with social media
  • Price starts at $25 per month
  • Offers 14-day free trial


Among the top rivals in the category, Leadpages is without a doubt the most affordable landing page software tool.

With over 160 pre-made templates to pick from, this is truly the cheapest landing page with Drag and drop functionality.


You’ll get an unlimited number of “Mobile-Responsive Pages”, which means you’ll be able to edit them to make them mobile-friendly.


Leadpages, like any other top landing page software, can be readily integrated with WordPress.

A/B testing, integrations, and email triggers are available at higher pricing tiers.

The templates editor, on the other hand, isn’t as smooth as Instapage or Unbounce’s.

However, based on client feedback, you may expect a very good return on your efforts.

Leadpages could be a fantastic alternative for your business if you’re wanting to get a page up quickly and cheaply.

Does Leadpages Sound Like Your Perfect Match?

Leadpages is perfect for those wanting a Landing page without any of the creative hassles.


Available plans are The “Standard plan” for $27 per month, the “Professional plan” for $59 per month, and the “Advanced Plan” costs $239 per month.

5. GetResponse


Best Landing Page Builder for small businesses
  • Drag-and-drop page editor
  • Built-in analytics and testing
  • AMP mobile-responsive
  • Іntеllіgеnt Lіst Аutоmаtіоn
  • Integrates with Adwords, Bing, KissMetrics, etc
  • 5000+ “Shutterstock” images
  • Option to add PayPal button
  • Sticky sign-up forms
  • Timer option to prompt leads to take action
  • Good Сustоmеr Ѕеrvісе
  • Price starts at $15 per month
  • Offers 30-day free trial


GetResponse is the answer if you’re searching for a diversified software package with a comprehensive range of marketing tools, including email marketing and other webinar features, as well as high-converting landing pages.

GetResponse is a drag-and-drop landing page builder that integrates with a slew of popular tools, including Adwords, Salesforce, WordPress, Bing, and KissMetrics. Facebook, Shopify, and many more.

It’s simple to edit and move stuff around with thousands of stock pictures and templates to select from.

You’ll also have the option of doing A/B testing.


Landing page software is not their main product; rather, it is part of an all-in-one marketing package that includes landing page software.


It’s an excellent choice for marketers or business owners who are seeking a quick-to-market solution that includes more than just landing page software.

Like the Sound of GetResponse So Far?

Explore to get a closer look at its features, templates, and more.


GetResponse offers a variety of options, with the Email option costing $15 per month and the Pro Plan costing $49 per month. “Max Plan” costs $165 per month, while the top “Enterprise Plan” costs $1199 per month.

6. Wishpond


Best in terms of Knowledge base support
  • Easy drag-and-drop builder
  • Industry-specific  templates
  • Easy to read analytics
  • A/B testing
  • AMP mobile-responsive templates
  • Tools for email automation, pop-ups, contests, etc
  • Extensive knowledge base
  • Continues support through webinars, eBooks & articles
  • Live chat customer support
  • Price starts at $49 per month
  • Offers 14-day free trial

Wishpond is a marketing service automation platform. Wishpond’s landing page builder is one of its offerings.

Email automation, lead management, web forms, pop-ups, and contests are some of Wishpond’s other lead-generation capabilities.

Its drag-and-drop editor, which comes with pre-designed templates, is very user-friendly and simple to use, even for non-developers.

It includes hundreds of mobile-friendly landing pages, as well as statistics and lead list exports.

The software also includes an A/B testing option.

Wishpond takes a different approach to the landing page builder business model than other companies.


You will have the option of doing everything yourself or paying someone to do it for you.


The latter plan offers a fully outsourced model that includes a team of designers, copywriters, project managers, and marketers that will handle all of your demands.

Want to See More of Wishpond?

Wishpond is a complete marketing service automation platform – a perfect option for beginners!


They offer a variety of plans to meet the needs of their consumers. Every plan allows you to use any of the key apps, with the number of leads you can store in your account being the main difference.

The first is the $49/month ‘Beginner’ plan, which allows you to save up to 1500 leads in your account.

The second option is the $99/month ‘Everything You Need Plan,’ which allows you to store up to 2500 leads.

The “Rapid Growth Tier-1 Plan” costs $199 per month and has a lead cap of 10,000. Further you have an option for No-commitment 14-day free trial

7. ShortStack


Best Landing Page Builder for beginners
  • Drag-and-drop page editor
  • Easy to read analytics
  • AMP mobile-responsive templates
  • Simple client management
  • Marketing tools for email automation, quizzes, contests, etc
  • Real-Time On-Page Collaboration
  • Easy tracking of conversion rate, traffic etc
  • Price starts at $29 per month
  • Offers 10-day free trial


ShortStack is a landing page tool that specializes specifically in hosting contests and events.

Here you will get ShortStack Templates for  contests, giveaways, quizzes, email collection giveaways, etc


You can in fact collect user-generated content and even automate emails to lead captures onto the page


You can use Instagram Contests, Twitter Contests, Facebook Contests, and other platforms to develop automated landing pages for contests.

Capterra and G2 Crowd both gives ShortStack a very high rating

ShortStack is for you if your goal is to create a contest and place it on your landing page.

Last - But Not Least?

ShortStack could be your perfect tool if you want creates a contest, with solid features.

The concluding verdict: Which is the best landing page builder for you?


It depends on your business!


The only downside is it’s harder to choose the right one that fits your specific need.


During the initial phase, you may opt for more general-type page builders, but as you scale up you may have to look out for a dedicated landing page builder.


Always remember that each tool will have its own strengths and weaknesses. I would recommend trying out a few landing page builders utilizing the free window period provided by the service provider. This will provide you a first-hand feel of the tool as a whole.


Our Top 7 Best landing page builder for 2021 are:


  1. Unbounce
  2. Instapage
  3. Hubspot
  4. Leadpages
  5. GetResponse
  6. Wishpond
  7. ShortStack


 Creating high-converting landing pages is one of the most successful strategies for lead generation and higher conversions.


In the world of marketing, a well-written headline along with a captivating offer, and a smartly placed CTA, can do wonders.

Still unsure which is the best landing page builder for you?


Just go for Unbounce or Instapage



Happy conversions with your new landing page builder


We will appreciate it if you provide your valuable inputs as comments below.

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